Best Beach Bag Ever

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We used to think any old bag would do when hitting the beach…then we had kids and realized the importance of a functional and stylish beach bag. You need space for all the things you need (milk, bottles, diapers,sunscreen, September issue of Vogue) and space for all the “what ifs” (band aids, bug spray, a fancy change of clothes). We found a bag that fits it all, looks super chic and has a few tricks up its sleeve. Ju-Ju-Be’s WannaBe bag will fit right in whether you lounge pool side at Shutter’s On The Beach or Hotel Du Cap or you’re hitting the waves in the Hamptons. It’s gorgeous and comes in rich bold patterns. Our favorite feature? The nifty sand trap lets you empty your bag at the end of the day without taking all your gear out…how fabulous! There’s a cooler for all of the family’s snacks and tons of pockets. Love the outside towel holder…more room for all the kid’s stuff. It carries like a backpack or a tote bag, you get to decide. So versatile. Have a look at all of Ju-Ju Be’s hip and fresh offerings at