Ok moms…it’s nearly Christmas…how’s that lunch tote holding up you bought for back to school? Yep…same here. Ours was toast by week two. Kids are rough on stuff, which is why its best to go for the tried and true when it comes to back packs, lunch bags and items they use each and everyday. We knew better then to just pick any old lunch bag…but when your a busy mom and it’s the night before school starts, you’ll do wild and crazy things. We’re very excited our new lunch bag from Beatrix New York arrived to save the day. A total celebrity favorite and well known to be the best of the best when it comes to kids suitcases and backpacks, Beatrix NYC makes products that can take a tumble on the playground and an accidental kick during soccer practice. We unfortunately know this first hand…thank goodness the lunch totes are machine washable. We love all the whimsical designs, and found it hard to choose just one. It was a toss up between the adorable Penelope the Octopus and Dolce & Panna the ice cream cones. The lunch bags are insulated and come with a back zipped pocket and a place to write your child’s name. For all you worriers out there, and frankly we all should be, no need to fuss because these lunch bags from Beatrix are PVC free, phthalate free, lead free and BPA free. So, let’s see here…adorable, functional, celeb loved (we’re talking about you Halle, Victoria and Katie) durable and safe. What more do you need momma? We ended up picking Penelope as our little girl loves any and all things purple…but now that we see Fernado the Bear, we may have to add one under the Christmas tree for our bear hunting little man.